Natalya Balnova

Natalya Bal­no­va is some­one else that I found via SPX last week­end. Anoth­er illus­tra­tion grad from SVA in New York, a lot of her cur­rent port­fo­lio revolves around hand let­ter­ing, por­traits, and pub­li­ca­tion design. Natalya cre­at­ed 4 cat­a­logs based on themes of con­sumerism and adver­tise­ment. She writes, “…cat­a­logues con­trast every­day life with the ide­al­is­tic rep­re­sen­ta­tions of life found in adver­tise­ments. The project is based on real ads.”

If you vis­it her web­site, you can see the pub­li­ca­tions in their entire­ty. I would high­ly rec­om­mend it. Her draw­ing style, cou­pled with hand let­ter­ing, is a very beau­ti­ful yet melan­cholic look at just a frac­tion of the ads we are inun­dat­ed with each day and through­out our lives.

All images via her web­site.