When you’re trying to promote yourself, you often have to figure out how to “cut through the noise,” and do something/have that’ll make you stand out above the rest. Illustrator Michael Lester certainly accomplished this with his unforgettable “world’s smallest portfolio.” It’s so small that the entire thing can fit on the tip of your finger!
Michael’s project was created as part of a brief set by jelly London for the D&AD New Blood Festival. They wanted to get students putting themselves out there and getting their worked noticed.
When coming up with this playful concept, Michael considered what was it about his work that he wanted people to talk about. He tells jelly London, “For me, ideas have always come before style, so to communicate that I was an ideas-driven visual communicator I decided to shrink my portfolio, in size and content, leaving just a tiny book of visual ideas.”