Illustration History

#TBT | The Many Creative Hats Worn by Margaret Evans Price

Margaret Evans Price

Most of us have prob­a­bly heard of the toy com­pa­ny Fish­er-Price. They’re the man­u­fac­tur­ers of clas­sics like Lit­tle Peo­ple, Pow­er Wheels, and the View Mas­ter. It’s been around since the 1930s, and was co-found­ed by Gold­en Age illus­tra­tor Mar­garet Evans Price. Before she found­ed one of the world’s most pop­u­lar toy man­u­fac­tur­ers, how­ev­er, she was a young girl inter­est­ed in art. And, tal­ent­ed, too; she sold her first illus­trat­ed sto­ry to the Boston Jour­nal when she was just 12 years old.

Mar­garet got a for­mal art edu­ca­tion in Boston, and she lat­er moved to New York City to pur­sue free­lance illus­tra­tion. There, she worked for pub­li­ca­tions includ­ing Rand McNal­ly and Harper & Broth­ers. But, as we know, that’s not exact­ly the path that Margaret’s career stayed on. In 1930 she, her hus­band Irv­ing L. Price, and Her­man G. Fish­er found­ed the epony­mous toy com­pa­ny.  She took on the role as its first Art Direc­tor and toy design­er, which were a series of pull-toys inspired by char­ac­ters from her children’s books.

After start­ing Fish­er-Price, Mar­garet con­tin­ued to work. Her illus­tra­tions con­tin­ued to appear in pub­li­ca­tions and she also paint­ed murals. If you’d like to see more of Margaret’s work, check out this exten­sive Flickr album by Kathie McMil­lan.

Margaret Evans Price is a Golden Age illustrator who co-founded the toy company, Fisher-Price. She was also their first art director.

Margaret Evans Price

Margaret Evans Price

Margaret Evans Price

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator

Margaret Evans Price Golden Age Illustrator