By now, I’m sure you’ve heard of 40 Days of Dating, an experiment by Jessica Walsh (of Sagemeister and Walsh) and Timothy Goodman. The premise is that they both have bad habits when it comes to dating; Jessica jumps into relationships too quickly and Timothy is afraid of commitment.
Going by the adage that it 40 days to break a bad habit, and so for this period of time Jessica and Tim are dating. They are certain rules, which are outlined here:
Each day is documented with a series of questions posed to both participants. Their answers are honest and thoughtful. I was travelling the day the project was launched, and I’ve really fallen behind on reading the saga. So, spend your Friday with me playing catch up. Admire the type design that corresponds to each day (image via the website):
And, be sure to watch all of their videos, too.