Janine Rewell’s Body Paint Collaboration With Minna Parikka Shoes

Janine Rewell

Yes­ter­day, I gave a pre­sen­ta­tion to my friend Amanda’s class at Tow­son Uni­ver­sity. They were a really great group of stu­dents, and I had fun talk­ing about some of the things I’ve done over the years (this blog being one of them, of course).

At the end of the class, there was a brief dis­cus­sion about illus­tra­tion and it’s appli­ca­tion. I think illus­tra­tion has a wide range of appli­ca­tions. It can be any­where! On anything!

Take, for exam­ple, the work of Janine Rewell. It isn’t the tra­di­tional form of illus­tra­tion, and uses the body as a can­vas to adver­tise Minna Parikka shoes. Rewell’s col­or­ful shapes are sur­face designs that com­mu­ni­cate how styl­ish this par­tic­u­lar prod­uct is, and the a lifestyle (of sorts) that accom­pa­nies it. I love this out-of-the box think­ing.  (H/T Sarah Jacoby)

Janine Rewell Janine_Rewell_MinnaParikka3 Janine_Rewell_MinnaParikka4

Janine Rewell and Minna Parikka Col­lab­o­ra­tion: Body Paint­ing and Scan­di­na­vian Spring from MINNA PARIKKA on Vimeo.

 
 
 

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